Author: Zachary Shahan

South Korea Says FU To Diesel Cheating While Tesla Model 3 Customers Form Long Lines

South Korea is an interesting case in “Electric Vehicle World.” LG Chem, probably the most notable EV battery company not connected to Tesla, is based there. It seems like LG Chem has battery contracts with every single automaker (it might be more like 60%). SK Innovation and Samsung SDI, medium-sized battery producers, also call Korea home. And then there are Hyundai and Kia, or Hyundai–Kia if you combine them due to their intertwined investment structure. These large automakers have produced highly acclaimed electric vehicles, but they struggle to produce a large number of them — or just don’t care to do so.

The Electric Vehicle Revolution Is About To Get Messy

Those of us who have followed the electric vehicle market for several years (or, for some of you, decades) can easily get complacent about where the EV revolution is and where it’s headed. We can be lulled into a semi-sleeping state by monthly sales reports, by routinely seeing EV market share of 1–2% in some markets, 5–10% in others, and 50% in Norway. We can be blown away by the Tesla Model 3’s success, while at the same time underestimating what it means.

Tesla Model 3 = 4th Best Selling Vehicle in Switzerland in 1st Half of 2019

I reported the other day that the Model 3 was the 10th best selling vehicle in Sweden in July. I also reported that the Model 3 was the 9th best selling car in the United States in the second quarter of 2019. Switzerland and Liechtenstein (which report sales together) top them both. The Tesla Model 3 was the 4th best selling vehicle in Switzerland and Liechtenstein in the first half of the year.