About Scott Cooney

Scott Cooney advises small businesses and microenterprises to build their business with sustainability as a core driver of success. He is the Founder and Principal of GreenBusinessOwner.com, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. He is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in Honolulu.

Best Counterargument to Price on Carbon Hurting Jobs?

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At yesterday’s Sustainable Industries Economic Forum, keynote presenter Paul Hawken was asked, “What is the best counterargument to the argument that carbon caps will raise energy costs and hurt our economy?”  In typical Hawken style, his earlier speech was well done, inspiring and insightful.  In typical Hawken style, his off-the-cuff answers to audience questions was [...]

Paul Hawken on Being a 'Doomer'

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During yesterday’s Sustainable Industries Economic Forum, keynote speaker Paul Hawken suggested that it will take a somewhat monumental effort to get back to 350 ppm in our atmosphere (we’re at 387 right now). His list was daunting.  We’d need one new olympic sized pool of bioalgae fuel production every second for 25 years, for example.  [...]

Is Condensed Water the Salvation for Developing Countries?

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Yesterday, I wrote about the new DH9 from DewPointe, one of the cool eco-innovations to be showcased at West Coast Green October 1-3 in San Francisco.  The DH9 is capable of extracting water vapor from the air and converting it to (very) pure drinking water, at a rate of about 6.5 gallons per day.  The [...]

Communicating Green Business to Non-Green Audiences: Clean Tech Makes a Great Educational Tool

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Clean Tech makes a great teaching tool for those new to the green business world.

A Ride on the Hornblower Hybrid Ferry to Alcatraz

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Previously challenged on CleanTechnica to use its first-ever hybrid ferry as more than just a ‘publicity stunt’, Alcatraz Cruises does a good job of using its vessel to educate tourists about environmental issues.

Eco-Driving Technology

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Last week, in an experiment some cast aside as a PR stunt, several drivers drove a Ford Focus Hybrid car 1,445 miles, approximately double how far Ford estimated it could go, on a single tank of gas using Eco-Driving techniques.  The drivers were well versed in Eco-driving methodology, making the results of the test far [...]

Keeping Winter Cool

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A little known ski resort in Western Massachusetts erected a wind turbine to help power its operations in the Fall of 2007.  With a total price tag of $4M, many wondered if it would pay off. Fighting global warming is a natural for ski resorts.  Their success depends on winter.  Even in red state Utah, ski [...]