Tesla Opens Up Model 3 Event To Owners Via Lottery

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This afternoon, lucky Tesla owners around the world may have a surprise waiting for them in their email inbox — an invitation to the exclusive Model 3 unveiling on March 31st… in Los Angeles, CA! This confirms earlier indications from owners who won tickets by referring other buyers that the event will be in Southern California at the Hawthorne, CA, Design Studio — not Northern California at the Fremont Factory.

While it’s great to see the company loving on some of the early adopters of its Model S, I almost wish Tesla would just allow more media in, as the odds of winning a ticket are pretty slim. More media generally means better coverage and more awesome pics of what will hopefully be a real car.

The company has reserved 650 slots for owners and their guests, meaning there are actually only 325 winners from the pool of over 100,000. It’s not clear from the invite if they were sent out to owners in the region, owners in the US, or owners globally, but either way, the odds are not great.

Demand for this car is sure to be through the roof, and I’m expecting lines out the door and down the street and around the corner on the morning of the 31st. Looking at the profile in the invitation, it looks a lot like the Model S, and just a bit narrower and maybe a bit taller. Check out a few front shots of the Model S in the gallery at the bottom for comparison.

Don’t worry, though, I’ll take one for the team and volunteer as tribute. 😀 I obviously threw my hat into the ring and I’m hopeful, but I’m not holding my breath. At the end of it all, the company is sure to remind owners that if they win, more info will show up in the inbox. Check out the text from the lottery invite email and from the website after entering below:

From the invitation email:

We’re excited to share details of the Model 3 prototype unveiling at an intimate event in Los Angeles, CA for less than 800 people.

We want to share this with Tesla owners first, as a token of our appreciation for your support over the years. We’ve saved 650 places at the event for current owners including their guests.

Places will be allocated at random through a drawing on March 16. To enter, simply click below and register before noon PST on March 16 2016. You’ll need to use your MyTesla email address to ensure successful entry into the lottery. On March 17, official invitations will go out to those selected through the lottery.

Model 3 reservations will open in Tesla stores on March 31 at 10am PST, as well as online immediately when the event (which will also be accessible via a live stream) begins. As a current owner who has supported Tesla and our mission, your reservation will take priority and be placed ahead of non-owners.

Thanks again for your support. Good luck!

The Tesla Team

Lottery winners must register their attendance via RSVP. Upon confirmation of attendance, full event details will be shared. Invitations are non-transferable and are valid for one owner plus one guest. Guests are responsible for the cost of their travel to and from the event.

From the lottery website:

Enter to win a Model 3 unveil invitation

Los Angeles,CA
March 31
7:00 pm

Please sign up if you would like to attend the Model 3 unveil in Los Angeles, California on March 31, 2016. This offer is available to current Tesla owners and space is limited. Invitations will be randomly selected from those who register prior to noon Pacific time on March 16, 2016. Please use the email address linked to your Tesla account when registering.

Model 3 reservations will open to the public in Tesla stores at 10am Pacific on March 31st. A website live stream with online reservations will begin at 8:30pm Pacific the same day.