Sunrun Partners With Westfield Malls
The solar power company Sunrun has partnered with Westfield Corporation to provide interactive solar education stations at malls in California and New York. Each station will also have a Sunrun consultant available to have conversations with shoppers when they visit. Initially, the locations with Sunrun stations will be in Los Angeles, San Diego, San Jose, and Long Island.
There are a number of locations in Los Angeles: Century City, Culver City, and Topanga. These are generally regarded as upscale malls, so they fit the target audience — those most able and interested in going solar.
“Westfield Century City is a great shopping, food, & movie destination. AMC theaters has a 15 screen premium theater with IMAX screen plus an AMC Prime theater. Some really great restaurants including Gulfstream, the Counter, & Seasons 52 are close by. Every type of cuisine is available. Macy’s, Bloomingdales, Cusp, Karen Millen, & other high end designer products are available,” wrote a reviewer on TripAdvisor.
Westfield Valley Fair in San Jose and Santa Clara is one of the largest malls in northern California. Macy’s and Nordstrom are its anchors. This mall has over 270 stores with 9 restaurants and a food court with 17 outlets. It is also located next to Santana Row, another shopping center, so foot traffic is high.
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In San Diego, there are three Westfield locations: UTC, Mission Valley, and Horton Plaza. A bonus for having educational stations in San Diego is the large number of tourists that visit the city and some will find themselves at the malls, so Sunrun will get exposure to more than just San Diego residents.
California is one of the friendliest states for solar power, so locating consumer education stations in prominent malls there is probably a good idea for Sunrun, a large solar power company with headquarters in San Francisco and offices in San Diego and Escondido. (There is a very large Westfield mall in San Francisco, so that might be a good place for Sunrun to present its products to the public as well.)
Westfield has two malls on Long Island, but neither is as large as many of the ones in California. New York is also one of the friendliest solar states, so Long Island should be a good place to attract prospective customers too.
Sunrun has over 4,000 employees and was founded in 2007.
Image Credit: Westfield
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