$3.7 Million In Funding Raised By Online Energy Marketplace Enervee
A $3.7 million dollar funding round has been secured by the Santa Monica–based startup Enervee. The funding round was led by Obvious Ventures, a venture capital firm that was created by Twitter co-founder Evan Williams, and has a focus on making a positive difference in the world. (Enervee raised $1.7 million in seed funding in 2014.)
Enervee is an online marketplace with loads of information about energy-efficient products, including ratings, and was designed to help consumers make good decisions. For example, if you visit the site and search for refrigerators, you will see hundreds of results. Each result has a full webpage with information about a product like specifications, an energy score, potential lifetime savings, and so forth. There are also online reviews for products and a store locator, so you can do your research and then find products located in stores near you.
Enervee’s energy product data is important for shoppers who want to be sensitive to the environment, and save money. When we as individuals buy energy-efficient products, we might have good motivations and appreciate the savings, though they seem small at the time of purchase. However, we clearly live in a social world, and the total amount of savings from individual purchases is huge. “Overall, energy efficiency is saving the American government, its citizens and businesses more than $500 billion a year in avoided energy costs.” Our individual consumer choices are where we can “be the change,” rather than having to devise some sort of involved, global philosophy or outlook.
“When buying a product that uses energy today, especially large appliances and electronics, which use a large amount of energy, there is currently no easy and transparent way to understand what the operating costs of that purchase [sic] are going to be over time in a financial sense, and in environmental impact,” explained co-founder and CEO Matthias Kurwig.
Image Credit: Enervee
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