Published on August 28th, 2014 | by Christopher DeMorro
Video: Toyota Prius Plug-In Hybrid…To Plug In Or Not?
The Toyota Prius has long been the undisputed king of the hybrid world, wearing a 50 MPG crown that no other car has come to close to matching. With the addition of the Prius Plug-In, Toyota now offers drivers the option of driving up to 11 all-electric miles, though you don’t always have to plug in to get around, as this new Toyota advertisement points out.
The 30-second spot sees a Prius Plug-In driver arriving (presumably) at a friend’s house, where he is directed to plug in in the garage. Unfortunately, all the sockets are occupied by necessary appliances (a refrigerator and an aquarium with a creepy fish bobbing about)…at least on the one wall. Our intrepid driver never bothers to turn around to see that open socket along the left-hand wall of the garage.
Also, who the hell keeps a pet fish in their garage?
Semantics aside, the point of the commercial is that the Prius Plug-In lets you have it all; an estimated 95 MPGe with a fully-charged battery, and the same 51/49/50 MPG rating as the standard issue Prius when you’ve run out of juice. Some owners have even reported efficiency as high as 356 MPGe. Fair enough.
But seriously, finding a place to plug in should never be this problematic, and I’m no fan of commercials that make the average consumer look like an idiot. Then again, when it comes to plug-in cars there are so many misconceptions that perhaps this approach is the only one that really makes sense.
What do you think? Does this commercial insult the intelligence of the average consumer, or does Toyota really have to “dumb it down” to explain how the Prius Plug-In works?