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Clean Transport a3-etron

Published on August 11th, 2014 | by Christopher DeMorro

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Audi A3 e-tron Now Selling At Over 100 German Dealers

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August 11th, 2014 by
 
a3-etron

Though it has been many years in the making, the first plug-in hybrid from Audi, the A3 e-tron, has finally hit dealerships across Germany. With the Audi A3 e-tron now on sale at over 100 dealerships across the Fatherland, long pent-up demand for the plug-in hybrid can finally be met.

It’s easy to understand why so many people want to get behind the wheel of the plug-in Audi though. A 1.4 liter turbocharged gas engine is pair with an electric motor for a combined output of 204 horsepower, and a 8.8 kWh battery pack provides 31 miles of electric driving on the European cycle (which works out to about 20 miles in America). Though the starting price of $51,500 can be a little intimidating, the Audi A3 e-tron lands an estimated 156 MPG through the combined efficiencies of its electric motor and gas engine.

To help promote the A3 e-tron and support the dealerships selling them, Audi is offering dealerships a free fast-charging unit, feeding it with sustainably-sourced “Audi Energy” to give hybrid buyers a few extra bragging rights. The electricity comes from hydroelectric sources spread across Germany, Switzerland, and Austria, allowing A3 e-tron buyers to claim to be driving a truly green car.

The A3 e-tron is only the first of salvo of a plug-in car bonanza that will eventually see every car in Audi’s lineup offering a plug-in option. China is getting the larger A6 e-tron, and the all-electric R8 e-tron will be built on a per-buyer basis. There’s a lot riding on the success of the A3 e-tron, including the future of Audi’s electric car plans.

Let’s hope all that pent-up demand translates into big sales.

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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or esle, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • jeffhre

    The A3e looked deader than a doornail when Johan De Nysschen was a top exec there. Infinity’s EV program was killed when De Nychessen went there. Now that he has departesd, it is being revived.

    It appears that De Nychessen was hired too late to develop the momentum to kill the Coverge push which led to production of the ELR. But he was able to deftly leverage his vast industry experience and insight into getting a $76,000 starting price for the ELR at the same time that it’s Chevrolet twin was dropping from $40,000 to nearly $34,000. Not saying there is “an EV killing pattern” here at all.

    • http://zacharyshahan.com/ Zachary Shahan

      i saw a great presentation at EVS27 in Barcelona that showed that almost every time a major auto manufacturer finally got into EVs seriously it was following a big leadership change. have to have the right people at the helm… and there are still a lot of wrong people in high positions in this industry.

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