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Published on August 5th, 2014 | by Beth Bond


Maximizing Rooftop Solar

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August 5th, 2014 by
In the latest TalkSolar episode, I interview Ralph Velasquez of NewWind, out of Nashville, Tennessee, about NewWind’s new way of maximizing solar on your roof.

Find Additional Energy Podcasts with Talk Solar on BlogTalkRadio


3c319f6Ralph has been involved in the roofing and building industry since 1978, and renewable technologies since 1999. In his career, he has re-roofed millions of square feet in the industrial, commercial, institutional and governmental sectors all over North America. His passion for sustainability was formed from his early ideals of stewardship, minimalism, and legacy, sharpened by five years in the late 80′s and early 90′s, working in Sub-Sahara Africa.

NewWind Energy SolutionsRalph is one of the industry’s early innovators in the green roof industry. He developed the GreenSave calculator, the green roof industry’s first financial benefit calculator, and was part of the ASTM sub-committee that wrote the first five national ASTM standards for green roofs. He completed the first ever green roof installation on a Presidential Library, with the completion of the William Jefferson Clinton Library in Little Rock, Arkansas, in 2008; and an award winning design on the National Institutes of Health, in Bethsesda, MD. Involved in distributed solar since 2008, Ralph developed over 3.5 MW of rooftop solar during the throngs of the great recession, from 2008-2010.

From 2010-2012, Ralph was the Executive Director for Sustainability for a global roofing manufacturer, responsible for all policy and strategic sustainability initiatives, world-wide. In late 2012, Ralph, along with his wife, formed Ark Investments to focus on micro investment opportunities in sustainability in rural and local communities. To date, investments have been made in sustainable animal husbandry, music, and land development. Earlier this spring, Ralph joined NWES, as the Sr. Director of Business Development to again pursue the idea of rooftop solar, this time with a ROI financial focus.

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About the Author

Beth Bond, the Curator of Green and Sustainable Business News at Southeast Green, is the driving force of Southeast Green. As a Southerner, Bond was tired of hearing about everything "green" happening outside her native region which is what drove her to create the website. Owning her own marketing company for over 15 years and working with sustainability groups, Beth knew the story of sustainability and green resided here in the Southeast. There was just no one place to tell the cohesive story of all the things that are happening in the Southeast. Since relaunching Southeast Green in September 2008, Bond has been establishing even broader liaisons and partners to help continue the story of green and sustainability. Bond serves on a variety of boards and committees in the Atlanta sustainable community. In 2011 she joined the board at Georgia Interfaith Power and Light. She is the Collaboration Chair for the Green Chamber of the South. In December of 2011 the Georgia Solar Energy Association awarded Beth with a Solar Advocate of the Year award. In 2014 Bond was a finalist for the Trident E3 Award presented by the Atlanta Metro Chamber of Commerce. She has also served on host committees for This is Market, River Revival, Earth Hour, Green Law's Environmental Heroes and Get the Lead Out to name a few. Bond spent her formative years in Mobile, Alabama. She graduated from Florida State University and then served in Bouza, Niger as a Peace Corps Volunteer. She is active in her neighborhood and serves on Community Council for District 3, DeKalb County. When not working to better her community she participates in her church where she serves as Co-Chair for the Creation Care committee. She is an avid tennis and college football fan.

  • GCO

    tldl: using needlessly fancy modules (glass-on-glass bifacial) so as to make the roof artificially part of the PV system, enough to claim tax credits on re-roofing as well.

    In the end, the system costs more than regular roofing + PV, but a larger fraction can be deducted.

    As a taxpayer myself, sorry, I feel cheated.

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