Cars fusion-coupe

Published on April 4th, 2014 | by Jo Borrás

3

Ford Fusion Coupe vs Cadillac ELR (VIDEO)

April 4th, 2014 by  

Originally published on Gas2

Ford Fusion PHEV Coupe

Ford has been playing with the idea of a front wheel drive Fusion-based coupe for a while now — something like a modern-day Ford Probe, but different enough from the Ford Mustangs and Chevy Camaros of the world to attract a different buyer altogether. A wealthier buyer. A buyer who wears suits, talks smack about the moon landingand is all about Blanche DeVereaux, let’s say. I’m talking, of course, about Cadillac ELR buyers.

Let’s assume, for a moment, that Cadillac is 100% right about there being a Cadillac ELR–sized gap in the premium plug-in hybrid coupe market. We’d have to, then, blame the ELR’s slow sales on the fact that GM totally and completely missed the boat with the Cadillac ELR in terms of the car’s styling (awful, in my opinion) and nearly $80,000 price tag (laughable, in pretty much everyone’s opinion). If you assumed both of those things, then you’d have to say that a company capable of producing a premium-grande personal luxury coupe (as the old Lincoln MK coupes and Cadillac Eldorados used to be called) for under $50K in pre-rebate money would clean house.

Enter: Ford.

Ford already has the hot-selling Fusion sedan, which is making serious inroads against more expensive product by offering a premium interior, Aston Martin-inspired styling, and competent driving dynamics. Ford has also shown us what a coupe version of the Ford Fusion would look like, with the Evos concept seen here. Now, all you have to do is imagine a world where Ford didn’t build a production Evos on the back of an Ecoboost/go-fast Fusion, but on the same plug-in hybrid hardware seen in the Ford Fusion Energi.

Best of all, the 2014 Ford Fusion Energi starts at $34,525.

It seems to me like that $45K price tag could be realistic enough for a low-volume Ford Fusion Evos coupe, and — if it looks anything at all like the Evos Concept — that should be both “premium” enough, and “green” enough for Ford’s marketing people to drive it right up Cadillac’s smug tailpipe.

What do you guys think? Could a Fusion coupe out-Volt the Cadillac ELR? Watch the video, below, look up the Ford Fusion Energi, and read Jack Baruth’s article on Ford’s up-market moves, then tell us what you think of a Ford Fusion coupe’s chances against the ELR in the comments section at the bottom of the page. Enjoy!

Sources | Images: The Truth About CarsFord
 
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About the Author

I've been involved in motorsports and tuning since 1997, and write for a number of blogs in the Important Media network. You can find me on Twitter, Skype (jo.borras) or Google+.



  • bobbleheadguru

    Sorry, I have heard lots of critiques about the performance and cost of the ELR, but NONE about the styling until today.

    Everyone that I know that has seen one, loves the styling.

    IMO, If the ELR was priced at $50K, it would match Chevy Volt sales which was the #1 selling plug-in in 2011, 2012, 2013.

    I wish that a Chevy would simply introduce a coupe version of the Volt at about $40K. Perhaps not as stylish as the ELR, but maybe close in performance and a clear upgrade over the Volt sedan.

  • Hi Jo,

    Nice post. I’m a fan of this car because it is exactly what EV’s are lacking these days and that is some sporty fun at a reasonable price.

    Thank God for the Tesla Model S and it is worth every penny IMO. But not everyone has the money for a car like that, and additionally, this Ford Fusion/Evos looks like it has a pretty high fun factor.

    I hope Ford builds it soon, and keeps the Evos clamshell doors and the George Jetson electronics which have been well covered in the automotive press and on YouTube.

    The ELR is not a bad car, and sales could still take off as more people move out of their Volts and their kids go to college. Maybe they introduced it 5 years too soon. So what? That will give Cadillac the time to get the bugs out, to refresh the styling, and get that exorbitant price down.

    Cheers, JBS

  • EricR

    I am a former Volt, now ELR owner (I happen to really love the styling). I think the Evos concept is nice, although I don’t think the complete integration of cloud-based features and telematics as showcased in the video is likely or even desirable to the extent shown. For example, I don’t think I would want my car to dumb down because my heart rate goes up. As for specific competition with the ELR, it is difficult to forecast. The issue with coupes in general is that by nature, they tend to be sexier but much less practical than sedans. Though the media and public may love the styling of a particular coupe, most will nevertheless opt for more practical vehicles (my wife for example wanted me to get another Volt). If Ford targets the ELR, I would imagine it would be with a Lincoln offering. Considering that EREVS are so expensive to build, I am not sure how much less Ford would be willing to charge if it meant that they would lose money on the sale.

    Having said that, I agree with the writer that that instead of targeting the luxury end of the hybrid/EREV spectrum Ford will go with a mid-priced coupe more in line with the current Fusion. Whether it competes against the ELR in performance, features and comforts will remain to be seen.

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