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Cars Cadilac-ELR-convertible

Published on March 28th, 2014 | by Christopher DeMorro

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Cadillac ELR Convertible Concept

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March 28th, 2014 by
 

Originally published on Gas2.

Cadilac-ELR-convertible

Sales of the Cadillac ELR have thus far been disappointing, but perhaps an unofficial convertible conversion can make the luxury hybrid more appealing? Newport Convertible Engineering is well practiced in the air of removing the roof, and they’ve taken their talents to the tarted-up version of the Chevy Volt, at least digitally.

This photoshopped rendering of what a Cadillac ELR convertible would look like isn’t likely to convince anyone that they have to have one of the luxury hybrids in their driveway. It does, however, give a little more depth and dimension to the ELR, which has been lambasted by the automotive press as overpriced and underwhelming. For $75,000, there are a lot more compelling cars out there, and GM has fumbled the marketing campaign with a commercial that is all-American machismo and tells us nothing about the car itself.

No wonder GM has barely sold 100 of them since December.

Newport Convertible Engineering out of California (with satellite locations in Spain and the UAE, of course) are specialists in the art of making convertibles out of fixed-roof vehicles, like the Dodge Challenger. While their roofless conversion isn’t going to make the ELR any cheaper, it would make the Cadillac ELR the only hybrid convertible on the market. That might be worth a tidy sum to the right person, because as far as green convertibles go, your only other options are the Tesla Roadster or the Smart ForTwo Electric Drive. One is no longer built, and the other is, well, you know. A Smart car. Ew.

My point? Cadillac should consider offering an ELR convertible of its own. The added structural rigidity from the low-hanging battery pack would, in theory, limit any additional reinforcement needed for removing the roof. And while it’d certainly make the Cadillac even more expensive, it’d also offer green car buyers a much more compelling reason to try out the ELR, especially now that a performance version has been nixed. Because for $75,000, I’d rather have a slightly-used Chevy Volt and a new Corvette Stingray than the Cadillac ELR.

As a droptop though? I’d give the ELR a little more consideration. Would you?

Source: Carscoops | Newport Convertible Engineering

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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or esle, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • J_JamesM

    Jeeeez. You wouldn’t think everyone would have to explain to General Motors how to sell a car, but it’s like they never learn…

    • cad lover

      Have had a cadillac for 30 year . I was one of the 100 who bought The ELR, since Dec. Thought over priced ,but I love it. The electric plug hybrid is exactly want I wanted and the look is the best of Cadillac.I get comments every day on looks.
      The ad was stupid.Focus on beauty and value of electric.I will never go back to straight gas after having a plug in hybrid!!

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