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Published on February 26th, 2014 | by Adam Johnston

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Bob Lutz Named VIA Motors Chairman Of The Board

February 26th, 2014 by  

Via Motors has now named Bob Lutz, former Vice Chairman of GM, its chairman of the board. Lutz, who has served as a board member for a while, will be taking the place of retiring Carl Berg, according to the company website. Berg remains VIA’s biggest shareholder.

MOD-224842_BOBLUTZTRUCK

Image Credit: VIA Motors

Lutz’ automotive career has spanned decades, first starting at GM in the 1960’s, then moving to BMW, Ford, Chrysler, and Exide.

In 2001, Lutz returned to GM, helping to play a vital role in the Chevy Volt’s birth, a plug-in hybrid electric vehicle which ranks now as one of the top-selling EVs on the market. He retired from GM in 2010, only to join the VIA Motors board in 2011.

“Mr. Lutz brings with him a passion for the evolution of the automobile, and decades of experience from his tenure in top executive positions at each of the world’s leading auto companies,” said VIA Motors CEO John Weber.

“I believe VIA is electrifying the right end of the business and is implementing a very sound business strategy,” said Lutz.

“If we are going to see main stream adoption of electric vehicles, the technology must deliver a good return on investment to the largest segment of the auto business, namely trucks, vans & SUVs. That’s why I am so confident in VIA and I’m pleased to serve as Chairman,” he said.

An “enigma” in the world of cleantech because of his progressive views on electric cars combined with claims that global warming is a crock, Lutz a few months ago said electric trucks, not cars should have hit the market first.

With the “ultimate car man” leading the helm of a “game changer” like VIA Motors, expect to hear a lot about this company in the very near future.

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About the Author

Is currently studying at the School of the Environment Professional Development program in Renewable Energy from the University of Toronto. Adam graduated from the University of Winnipeg with a three-year B.A. combined major in Economics and Rhetoric, Writing & Communications. Adam also writes for Solar Love and also owns his own part time tax preparation business. His eventual goal is to be a cleantech policy analyst, and is currently sharpening his skills as a renewable energy writer. You can follow him on Twitter @adamjohnstonwpg or at www.adammjohnston.wordpress.com.



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