Cars NASCAR goes green with ACORE and Lockheed Martin

Published on February 13th, 2014 | by Tina Casey

0

NASCAR On A Green Roll With New ACORE Partnership

February 13th, 2014 by  

When a petroleum-dependent mainstream sporting organization like NASCAR says it’s about time to cut through the politics and separate personal mobility from fossil fuels, then it really must be about time. Last week NASCAR announced that it had joined the Obama Administration’s EV Everywhere electric vehicle initiative, and on Monday NASCAR (the National Association for Stock Car Auto Racing) doubled down with yet another big sustainability promotion deal consisting of a multi-year partnership with the American Council On Renewable Energy, sponsored by Lockheed Martin.

NASCAR and its affiliated tracks already have an impressive record of sustainable action in tow, including the world’s largest solar power installation at a sporting venue (that would be the “Tricky Triangle,” Pocono Raceway in Pennsylvania) and more than five dozen green partnerships that encompass the NASCAR supply chain, advertisers and other stakeholders. NASCAR has also not been shy about promoting green advocacy to racing fans.

So, let’s see what the new partnership means for NASCAR, ACORE, and Lockheed Martin.

NASCAR Green partners with ACORE and Lockheed Martin

NASCAR Green infographic (cropped) courtesy of NASCAR Green.

NASCAR, ACORE, And Lockheed Martin

As we just hinted, NASCAR has been impressively proactive about bringing the resource conservation and alternative fuel message into America’s living rooms, as confirmed by surveys showing that 72 percent of NASCAR fans are aware of the organization’s green initiatives.

For NASCAR, the new partnership cements its green cred and enhances its effectiveness as a standard bearer, as the organization’s VP of green innovation Mike Lynch states:

This collaboration will allow us to implement forward-thinking initiatives that are designed to educate our industry and fans about the benefits of putting environmentally responsible practices in place.


ACORE is coming at this from a slightly different angle, the main hook being the ability of NASCAR to serve as a high tech platform for engaging and training young people in the skilled work demanded by emerging alternative energy fields. Here’s what ACORE CEO and President Michael Brower has to say:

Through the educational outreach of this partnership, we want to ensure the next generation of skilled workers in renewable energy is well equipped to create a more prosperous American future built on clean, renewable energy.

As part of the partnership, ACORE will be involved in NASCAR’s planned Race To Green Campaign this spring, which is designed to boost awareness of NASCAR’s sustainability initiatives while providing its supply chain partners with a promotional platform.

ACORE will also be represented on site with educational activities at the NASCAR Sprint Cup Series at Daytona International Speedway in July, Chicagoland Speedway in September, and Kansas Speedway in October.

The future worker engagement aspect dovetails with Lockheed Martin’s interest in growing its US workforce. As a partner in the new endeavor, Lockheed will be the sponsor for ACORE’s racing-related activities.

NASCAR Goes Green, Conservative Punditry Yawns

Not for nothing, but when NASCAR announced its hookup with EV Everywhere last week, we were waiting for a blast of anti-EV outrage to issue forth from the usual suspects out in punditry land, especially that notorious EV basher, radio personality Rush Limbaugh. Maybe he’s losing his touch, but so far all we got is cricket chirps.

If you’ve heard anything different, feel free to let us know in the comment thread.

Follow me on Twitter and Google+.

Keep up with all the latest NASCAR and EV news from CleanTechnica: subscribe to our Electric Vehicle newsletter
 
Get CleanTechnica’s 1st (completely free) electric car report → “Electric Cars: What Early Adopters & First Followers Want.”
 
Keep up to date with all the hottest cleantech news by subscribing to our (free) cleantech newsletter, or keep an eye on sector-specific news by getting our (also free) solar energy newsletter, electric vehicle newsletter, or wind energy newsletter.

 

Tags: , , , ,


About the Author

specializes in military and corporate sustainability, advanced technology, emerging materials, biofuels, and water and wastewater issues. Tina’s articles are reposted frequently on Reuters, Scientific American, and many other sites. Views expressed are her own. Follow her on Twitter @TinaMCasey and Google+.



Back to Top ↑
  • Advertisements

  • Top Posts & Pages

  • Cool Cleantech Events

    Low Voltage Electrification Event, April 25-27. Detroit, Michigan (US)
    Delve deep into the benefits and challenges associated with EV power supply.

    Offshore Wind Market Development USA, May 11-12, Boston, Massachusetts (US)
    Network and establish your business in one of North America’s largest energy industries.

    Energy Storage USA, June 15-16, San Diego, California (US)
    Only event in the United States focused exclusively on the commercialization of storage.

    More details are on: Cleantech Events.

  • Advertisement

  • CleanTechnica Electric Car Report

    Electric Cars Early Adopters First Followers
  • Tesla Model 3 Review by EVANNEX

    Tesla Model 3 Review from EVANNEX
  • Tesla Model 3 Exclusive Video

    Tesla Model 3 Video
  • Tesla Model 3 Exclusive Pictures

    Tesla Model 3 Video
  • Tesla Model X Review #1 (Video)

    Tesla Model X Review from new owners Zach Shahan
  • Tesla Model X Review #2 (Pictures)

    Tesla Model X Review from Kyle Field
  • Tesla Model S Long-Term Review

    Tesla Model S Long Term Review from Kyle Field
  • Nissan LEAF Long-Term Review

    Nissan LEAF Long Term Review from Cynthia Shahan
  • Interview with Michael Liebreich

    Interview with Michael Liebreich
  • Interview with Akon (Teslas & Solar)

    Interview with Akon Tesla Model S Tesla Model X Solar Power Africa
  • Interview with Dr Nawal Al-Hosany

    Interview with Dr Nawal Al-Hosany
  • Interview with Gro Brundtland

    Gro Brundtland
  • Interview with President of Iceland

    President of Iceland Ólafur Ragnar Grímsson
  • Interview with Nick Sampson

    Faraday Future VP Nick Sampson
  • Interview with Dipal Barua

    Dipal Barua 1st ZFEP WInner
  • Interview with Jonathon Porritt

    Jonathon Porritt
  • Interview with Clint Wilder

    Interview with Clint Wilder
  • Interviews with Solar Impulse Pilots

    Bertrand Piccard Andre Borschberg
  • Check out more CleanTechnica Videos.

  • Join The Solar Revolution!

    Edison-solar-energy solar-energy-spill-nice-day
  • Cost of Solar Panels

    cost-of-solar-down
  • Search the IM Network


Shares