Published on January 6th, 2014 | by Jo Borrás26
Less Ford Tough, More Ford Frugal For 2015 F-150?
The Ford F-150 is the undisputed king of new “car” sales, and has been for decades. As such, it’s always big news when Ford redesigns the thing — and that’s especially true this time. That’s because, when Ford unveils its new-for-2015 F-150 pickup at next week’s Detroit Auto Show, the truck will make extensive use of aluminum for the first time.
Anticipating some potential market backlash, Ford plans to play up the “toughness” of its new lightweight aluminum pickup with some military spec. stuff on the stand. You can read more about Ford’s plan for the 2015 F-150 in this article, reposted below, which originally appeared on CleanTechnica sister site Gas2.
Ford has asked suppliers at Alcoa to provide a sample of “military grade aluminum” for display alongside the new 2015 Ford F-150 set to be unveiled at January’s Detroit Auto Show. It’s believed that the move is meant to put a tough “spin”…