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Published on January 5th, 2014 | by Jo Borrás

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The Devil Is In The Details: BMW i8 Tech Video

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January 5th, 2014 by
 
BMW i8 Supercar

BMW’s i8 hybrid supercar is the first over-the-top exotic since the original M1 that debuted (gasp!) nearly forty years ago. The car promises to combine BMW’s world-renowned driving dynamics, state-of-the-art hybrid technology, and supercar performance in a package that’s hard to ignore. So hard, in fact, that the BMW i8 is already sold out.

Since you won’t be able to buy your own BMW i8 for a while, I thought I’d share these videos from BMW that highlight some of the car’s slickest high-tech features — one is above (as you can see) and one is in the Gas2 repost below. Hopefully, this will help satiate your i8 lust until the cars start hitting used car market … maybe you’ll be able to get one on the cheap! Enjoy!

Getting to Know the BMW i8 Hybrid Supercar (w/ video) (via Gas 2.0)

There has been no shortage of superlatives in articles about BMW’s new i8 hybrid. It’s a beautiful, powerful, capable, technologically advanced, and relatively affordable car (compared to, say, a Ferrari 458 or Lamborghini Gallardo) that pushes…



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About the Author

I've been involved in motorsports and tuning since 1997, and write for a number of blogs in the Important Media network. You can find me on Twitter, Skype (jo.borras) or Google+.



  • Matthew Summers

    Can’t wait to sell i’s!

    • http://zacharyshahan.com/ Zachary Shahan

      :D

    • http://zacharyshahan.com/ Zachary Shahan

      Would love to hear your experiences with that when that comes about! Guest posts welcome :D

  • J_JamesM

    The Beemer does look very nice. But it doesn’t look particularly comfortable, or spacious, or practical. The Tesla Model S and Panamera Hybrid loom over this very expensive toy like assault rifles compared to a matchlock. No wonder BMW doesn’t want to produce more; it’s been rendered obsolete before it even came out.

    The fact that they’ve sold out notwithstanding.

  • Marius WM

    I dont understand why BMW and other car companies is chosing to build supercars that nobody can afford, with green technology. Why not focus their effort on a cheap versatile city car that everyone can afford. I mean, would that not be the most logical thing to do if you wanted to save the climate?

    • Bob_Wallace

      Battery price.

      Can’t build a longer range EV at a lower market price yet.

    • Nobody

      R&D is expensive. When a company spends profits on R&D, it’s easier to subsudize new technologies with low volume high profit margin products, than with low margin mass produced products.
      Once you’ve developed new tech and established a market for it, you can then develop a method to mass produce it. Then you can implement it into mass marketed products.
      High margin, low volume (HMLV)
      Low margin, high volume (LMHV)
      HMLV + new tech (NT) = reduced margin, low volume (RMLV) w/NT
      LMHV + NT = no margin = no product
      RMLV + mass producible new tech = HMLV w/NT
      LMHV + mass producible new tech = LMHV w/NT

      • Marius WM

        So you´re saying they just have to make a 500 horsepower premium car instead of a cheaper 100 horsepower car.

        Im not buying it, sorry. Even though you do make sense. BMW is not a startup company. They are a streamlined mass manufacturer of cars. And I also think that it would be easier to create successfull technology if it was accessible to more people.

        But theres also a bigger issue here. The brands responsibility for the climate. Thats not just about marketing and branding, its about a world craving greener cars because they care. And so far, BMW is not giving it to them in the same way lets say Nissan Leaf or Toyota Prius is.

        • Nobody

          Not instead of, but first. First prove the tech is viable, then prove its profitable. After that, it can be introduced to a mass market product.

    • http://thehopefulmonster.wordpress.com/ Sublight

      “Why not focus their effort on a cheap versatile city car that everyone can afford. I mean, would that not be the most logical thing to do if you wanted to save the climate?”

      They have: the i3.

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