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Published on January 3rd, 2014 | by Zachary Shahan


Is Tesla Looking To Sell “SEXY” Brand?

January 3rd, 2014 by  

tesla model x back

We all know the phrase — “sex sells.” I saw an interesting comment a month or so ago noting that, if Tesla’s next model is the Tesla Model E (which is widely assumed to be the case due to a trademark request for “Model E” filed last year), Tesla’s three models would then spell out S-E-X.

However, even beyond that, I also found out about a week ago that Tesla already has the trademark for “Model Y.” So, the “only logical conclusion” here is that Tesla is looking to develop a “SEXY” brand, right? (But who didn’t already know that?)

For some background, here are some stories on the Model X:

And here are some stories on the Model E:

And I’ll open up comments on what the Model Y would be.

Of course, you know what they say about assumptions, but wouldn’t that just play into the story further?… I think I’ll shut my mouth now.

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About the Author

spends most of his time here on CleanTechnica as the director/chief editor. Otherwise, he's probably enthusiastically fulfilling his duties as the director/editor of Solar Love, EV Obsession, Planetsave, or Bikocity. Zach is recognized globally as a solar energy, electric car, and wind energy expert. If you would like him to speak at a related conference or event, connect with him via social media. You can connect with Zach on any popular social networking site you like. Links to all of his main social media profiles are on

  • Prashanth Sidhartha Kande

    Musk publically mentioned about the SEXY brand in one of his interviews. he said something in the lines “auto industry is not particularly famous for its sense of humor, so we want to change that perception about auto industry..”. I maybe wrong but it was in his interview at Stanford. Don’t hate me if you watch entire 1hr interview and not find reference of this point.

    • Zachary Shahan

      ha, thanks, never saw that anywhere. let me know if you have a link. will check out the Stanford interview.

  • WeaponZero

    The Gen 3 car actually consists of 2 cars (Musk said so at one point), just like Gen 2 consists of 2 cars (Model S sedan and Model X CUV).

    The rumor is that Model E is the Gen 3 sedan, while Model Y is the Gen 3 CUV.

    • Zachary Shahan

      hmm, never heard that. thanks.

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