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Published on January 3rd, 2014 | by Zachary Shahan


Is Tesla Looking To Sell “SEXY” Brand?

tesla model x back

We all know the phrase — “sex sells.” I saw an interesting comment a month or so ago noting that, if Tesla’s next model is the Tesla Model E (which is widely assumed to be the case due to a trademark request for “Model E” filed last year), Tesla’s three models would then spell out S-E-X.

However, even beyond that, I also found out about a week ago that Tesla already has the trademark for “Model Y.” So, the “only logical conclusion” here is that Tesla is looking to develop a “SEXY” brand, right? (But who didn’t already know that?)

For some background, here are some stories on the Model X:

And here are some stories on the Model E:

And I’ll open up comments on what the Model Y would be.

Of course, you know what they say about assumptions, but wouldn’t that just play into the story further?… I think I’ll shut my mouth now.

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About the Author

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy for the past four years or so. Aside from his work on CleanTechnica and Planetsave, he's the Network Manager for their parent organization – Important Media – and he's the Owner/Founder of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to and click on the relevant buttons.

  • Prashanth Sidhartha Kande

    Musk publically mentioned about the SEXY brand in one of his interviews. he said something in the lines “auto industry is not particularly famous for its sense of humor, so we want to change that perception about auto industry..”. I maybe wrong but it was in his interview at Stanford. Don’t hate me if you watch entire 1hr interview and not find reference of this point.

    • Zachary Shahan

      ha, thanks, never saw that anywhere. let me know if you have a link. will check out the Stanford interview.

  • WeaponZero

    The Gen 3 car actually consists of 2 cars (Musk said so at one point), just like Gen 2 consists of 2 cars (Model S sedan and Model X CUV).

    The rumor is that Model E is the Gen 3 sedan, while Model Y is the Gen 3 CUV.

    • Zachary Shahan

      hmm, never heard that. thanks.

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