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Cars The EV Smile + EV Advocacy Through Sports + EV Market Expansion (Exclusive Interview With EDTA Prez)

Published on December 9th, 2013 | by Zachary Shahan

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The EV Smile + EV Advocacy Through Sports + EV Market Expansion (Exclusive Interview With EDTA Prez)



Originally published on EV Obsession.

One of the most notable people I talked with at EVS27 in Barcelona last month was Brian Wynne, President of the Electric Drive Transportation Association (EDTA), President of the GoElectricDrive Foundation, Vice President of the World Electric Vehicle Association, and a member of the prestigious Committee of 100 of the US Chamber of Commerce.

One of his presentations nailed what I think is the most critical thing that needs to be communicated to a much larger portion of the population — that driving electric cars is totally awesome, fun, and considerably more enjoyable than driving gasmobiles.

As I noted a couple weeks ago, electric cars are totally bloody awesome… but that has not been the message most EV manufacturers have used to market their cars.

Luckily, that’s what EDTA is looking to focus on to a greater extent. One way it is getting the word out is through partnerships with sports teams. As Brian notes, “the largest marketing vertical in the world of course is sports,” and many sports teams are actually enthusiastic about sharing information and enthusiasm about electric vehicles — a good technology that helps their communities. Hopefully we’ll have more news on these partnerships before to long.

Aside from all that, Brian had some insightful comments on the diversifying EV market and the new BMW i3.

Thanks to Brian for the interview, and for several other interesting and fun conversations we had during the event. It looks like he is taking EDTA in some great directions.

To follow my custom of sharing the favorite songs of cleantech leaders I interview, here’s Brian’s favorite, Enter the Sandman:

Check out more of my EVS27 stories here.

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About the Author

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy for the past four years or so. Aside from his work on CleanTechnica and Planetsave, he's the Network Manager for their parent organization – Important Media – and he's the Owner/Founder of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.



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