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Published on November 20th, 2013 | by Important Media Cross-Post

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Brammo Prepares IPO While Considering An Electric Car

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November 20th, 2013 by  

Originally published on Gas2.
By Christopher DeMorro.

brammo-boss

While a lot of focus has been on electric vehicle sales of the four-wheeled kind, electric motorcycle sales have been slowly but steadily rising year after year. Oregon-based electric motorcycle maker Brammo is looking ahead to 2015, when the company plans to launch an IPO to raise $150 million to finance their next project; an all-electric sports car.

Brammo CEO Craig Bramscher told a gathering of green reporters and sustainable business leaders that he has high hopes of moving Brammo forward into bigger markets. While Brammo has put both its Empulse and Enertia models into the market, like most other private companies Brammo hasn’t released sales numbers. By 2015 the hope is that sales will be respectable enough to lure in lots of investors.

The goal is to eventually raise $150 million to expand operations, marketing, production, and sales… as well as to launch an all-electric car. Bramscher says that the prototype is 85% complete, and methinks the Brammo CEO is looking at Tesla’s incredible sales with envious eyes.

Perhaps he should get Brammo’s electric motorcycle business in firm footing first though.

 Source: Sustainable Business Oregon via Autoblog Green

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  • Byron Meinerth

    I’m a supporter of EVs in any way, shape or form, but the challenges in the motorcycle are quite different from those in the auto industry. In many countries, cars have become increasingly dependent on electric parts, more automated (prevalence of automatics being the most obvious example), and less receptive to individual mechanical work done by the car’s owner. Furthermore, more and more young people view cars as a tool and/or an expense, not as an expression of one’s lifestyle. Riders of motorcycles, on the other hand, maintain many of the same traits that car-owners exhibited years ago. Electric motorcycles are great for city riding, but convincing your average rider to switch to electric is like asking someone to change religions: possible, but difficult. Otherwise, it might be best to focus on people who have never ridden bikes before.

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