Comments on: Is Tesla Marketing Helping To Green Our World?

By: Matt

Matt — Mon, 05 Aug 2013 17:38:00 +0000

This could also be an artifact of the way the data was generated. A “enthusiasts” is someone who clicked to a Tesla story more than “n” times? Then all the other data comes from what else they have clicked. So a couple of items:
– Guess males read more Tesla than woman, thus the erotic dance (just saying)
– Maybe the reason sales is so high is that a lot of sales people from other car companies or dealerships are watching Tesla.

So it comes down to how you picked the group to search. And even then a large circle doesn’t mean I like or support that topic. Maybe all those erotic dance clicks were to post comments about how bad dance is. Kind of like thinking the trolls on this site are pro-green.

By: Todd R. Lockwood

Todd R. Lockwood — Mon, 05 Aug 2013 11:40:00 +0000

It’s not Tesla’s marketing that’s changing the perception of electric cars; it’s the car itself. Aside from periodic press events, Tesla doesn’t do any marketing. They don’t need to sugarcoat the Model S. The car sells itself. Sure, it’s bound to help the adoption of electric vehicles in general, but that’s because it really does offer a superior driving experience.

By: Martin Vermeer

Martin Vermeer — Mon, 05 Aug 2013 10:21:00 +0000

I think this applies more generally: instead of green as self-sacrifice (which is not going to get us very far, as most of humanity is not made up of do-gooders), we must find ways to bring out the ‘wow’ factor in green.