Tesla Trims Model S Reservation Price In Half

July 15th, 2013 by Adam Johnston

It seems every few weeks everyone’s favorite EV manufacturer is trying something to lure more consumer to its brand. Tesla Motors announced earlier this week it has reduced by 50% the reservation price for its award-winning Model S sedan.

Image Credit: Tesla Model S via WikiCommons

Originally at $5,000, the Model S reservation price was cut to $2,500, according to AutoblogGreen. Now consumers who were not originally willing to fork out $5,000 to reserve their own Model S may have second thoughts and jump right into the EV market.

Tesla also announced it is keeping its Model X reserve price at $5,000. Originally scheduled for release this year, the SUV was delayed until 2014 so the Californian based car company could focus on the solid market performance of the Model S.

Speaking about the Model X, Musk said:

And trying to address with an SUV, with an SUV-sort-of-looking vehicle, a market that is normally covered by both minivan and SUV. So we want greater than minivan functionality, and something with the aesthetics of an SUV, and the performance of a sports car. That’s the goal with the Model X.

Following the Model X, Tesla is supposed to release an affordable, mass-production electric car that will sell for about half the price of the Model S. In a June teleconference, Tesla CEO Elon Musk told CleanTechnica this 4th (if you count the Tesla Roadster) is in early stages of development. He said the external dimensions of the vehicle will look closer towards a BMW3 series or Audi 4. This fourth generation EV should be on the market by 2017 for around $40,000. In a February Ted Talk, Musk pointed out that when a new technology is introduced, it takes three cycles before a “compelling mass market product” can be sold for customers.

One can continue to look forward to Tesla’s upward climb in the years ahead, challenging the big auto companies for consumer hearts and pockets.

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Tags: Tesla, Tesla Model S, Tesla Model S Reservation Price, Tesla Model X, Tesla Model X Reservation Price, Tesla Motors Fourth Generation Vehicle

About the Author

Adam Johnston Is currently studying at the School of the Environment Professional Development program in Renewable Energy from the University of Toronto. Adam graduated from the University of Winnipeg with a three-year B.A. combined major in Economics and Rhetoric, Writing & Communications. Adam also writes for Solar Love and also owns his own part time tax preparation business. His eventual goal is to be a cleantech policy analyst, and is currently sharpening his skills as a renewable energy writer. You can follow him on Twitter @adamjohnstonwpg or at www.adammjohnston.wordpress.com.

http://zacharyshahan.com/ Zachary Shahan

damn, wish i had seen this earlier. the car Adam is referencing is not the Model X but the cheaper, half-the-price-of-a-Model S model.
Tim Chisholm

Thank-you Bryan Baker. I been following Telsa (and their Website) for a number of years now. Should we tell Adam about the “Gull Wing”
doors?
Bryan Baker

Hints at Model X’s appearance? Here’s a pretty good one, the Tesla Motors website where you can see it from any angle, or watch the reveal video hosted by Elon with guest speaker Governor Jerry Brown. Available since February 2012.