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Published on May 29th, 2013 | by Zachary Shahan

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1BOG Launches “Expedia” For Solar Power (Déjà Vu?)

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May 29th, 2013 by Zachary Shahan 

This article was originally published on Solar Love.

In February, I reported on EnergySage’s launch of the “Expedia of solar power,” a comparison shopping site aimed at getting customers multiple quotes for a solar power system on their homes or businesses. At the time, I wrote that 1BOG (with which we have a partnership*) offered essentially the same service. My understanding was that 1BOG got the best quotes they could from installers in the region and passed those on to customers. I got a bit of criticism in the comments because EnergySage links people to multiple installers who compete for the project, while 1BOG seemed to just have partnerships with one installation company in each region (for example, hypothetically, SolarCity in the Bay Area), so it wasn’t stimulating competition between installers. I still think the comparison fit well (and I have since seen other leading solar reporters make the same comparison), because the overall purpose of both sites = make the solar power shopping experience simple and easy, and get customers the best quotes possible for a solar power system. However, that’s not to say one model isn’t a bit better than the other, and that EnergySage’s model might have generated more competition between installers, resulting in lower prices for residents.

Following that post, I got a nice walkthrough of how EnergySage’s whole system works. I then reached out to 1BOG to get more details about its model so that I could write a post or two detailing the similarities and differences between the two companies. What I found out was that some big changes were coming to 1BOG’s system… and I needed to wait. Those big changes were just announced today.

I’m still planning to write up one or two more in-depth pieces on EnergySage’s system and 1BOG’s system, but real quickly, I’ll go through what 1BOG is now offering and some ways it is similar to or different from what EnergySage is offering.

1bog

1BOG has announced that it is offering the “first online solar marketplace for residential homeowners,” which seems like a bit of a slight to EnergySage, which (as I noted above) launched such a service in February. 1BOG also compares its service to Expedia or Kayak — as EnergySage did. (My question is why nobody mentions Orbitz, which is my favorite such site….)

Like EnergySage, 1BOG shows customers various options for going solar, getting quotes from competing installers when possible. From a press release that went out today, 1BOG writes, “Based on their location, electricity consumption, and size of their house, homeowners can compare different offerings to go solar for little or no money down, have the option to create custom payments and investment options, or explore pre-paid opportunities.”

Like with EnergySage, the customer can get a supporting hand from a 1BOG employee throughout the process.

header_logo“Anyone who owns a home and has a high monthly electricity bill should consider solar. Now all they have to do is go to 1BOG to shop and compare options, and in minutes they’ll see what solar can do for them,” said Ousman Bah, managing director of 1BOG. “Our advisors will walk them through PPA or leasing options, help them understand what is the best option based on their area and their needs, and give them the information they need to make an informed decision. It’s all free, and there is no hassle.”

As with going solar in general, there are huge savings to be had. 1BOG writes: “On average, homeowners that go solar via 1BOG save an average of over $1,200 US per year and are able to lock in power rates for up to twenty-five years, thus saving them from rising utility costs.”


The main differences that I think I see at the moment between 1BOG and EnergySage (will get confirmation before posting the more detailed articles) are that:

  • 1BOG has partnerships with an unprecedented network of major solar power installers and financiers. (I’ve seen the names of several companies they have partnered with, but I’m not able to disclose those publicly.)
  • EnergySage seems to stimulate more competition amongst installers, especially small-scale, locally-oriented installers. (However, 1BOG seems to have decided that isn’t the most effective route to go. It wrote in an email to me: “We’ve worked with small installers in the past and are now working with major solar providers. Our experience shows that this is a better option for our customers and a better way for us to have a wider ranging impact on the industry as a whole.”)
  • EnergySage gets the installers more involved in the shopping experience. Installers actually interact with the customers through EnergySage’s system, and input bids for specific projects. (In 1BOG’s system, the installer becomes involved once the deal is done.)
  • 1BOG is currently serving more markets, including the big one — California. 1BOG is currently in 15 states, while EnergySage is currently just in the Northeast and Colorado. (Though, I know that EnergySage has plans to expand.)

What’s the best option for you? If you’re in a region served by both companies, my suggestion would be to use both services! They’re both free and easy to use, and you’ll learn more and be able to get the best deal by using both. When I shop for a flight or hotel, I never use just one site — I generally use a combination of Orbitz, Expedia, Booking.com (for hotels/hostels), and perhaps one or more other such sites. Shopping for something as significant as solar power, I’d surely use both resources if possible.

*Our partnership with 1BOG goes as follows: We feed people to their site through the ads/forms on our website, and we get a cut of any sales to those customers. I keep our reporting on the company unbiased and the same as it would be if we didn’t have a partnership. My goal is simply to help more people go solar, and to make a living while doing so.

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About the Author

spends most of his time here on CleanTechnica as the director/chief editor. Otherwise, he's probably enthusiastically fulfilling his duties as the director/editor of Solar Love, EV Obsession, Planetsave, or Bikocity. Zach is recognized globally as a solar energy, electric car, and wind energy expert. If you would like him to speak at a related conference or event, connect with him via social media. You can connect with Zach on any popular social networking site you like. Links to all of his main social media profiles are on ZacharyShahan.com.



  • Michael Maryland

    Pick My Solar is another company I’ve came across that seems to do a bit of both and encourages competition through a bidding platform for installers. Seems like the best option of the bunch.

  • http://zacharyshahan.com/ Zachary Shahan

    hmm, looks useful. will plan on it! :D

  • Robin Sun

    My guess is better pricing with EnergySage. I recently had five bids for a project. 1bog was the most expensive by 20% to a regional installer that I decided to go with. It was true 3 years ago when I went through this process as well. 1bog installer for my area was Solarcity.

    • http://zacharyshahan.com/ Zachary Shahan

      Thanks for the info — very useful. And I’m curious what region that was.

      • Robin Sun

        Orange County, CA

  • James Wimberley

    I don’t think it’s right for you to have a “privileged relationship” with any single company in the business area you cover, especially in intermediary comparison service. What’s wrong with plain old advertising? A sidebar roll of paying links is also OK, so long as it’s open and transparent.
    BTW: “I’ve seen the names of several companies they [1BOG] have partnered with, but I’m not able to disclose those publicly.” These companies are the ones that consumers will see on their site when they use it, so it’s ridiculous and indeed fishy to conceal them.

    • http://zacharyshahan.com/ Zachary Shahan

      I really don’t understand the concern at all. We’re funneling people into going solar. Happy to do so with 1BOG or other sites/companies. We want people to go solar. And we need funding to providing the content we provide every day. I’d rather get funding from a solar company than a bunch of probably “uncleantech” companies that almost randomly advertise on our sites through Google Adsense.

      Regarding the company names — it’s not within my right to name all the companies, simple deal. There are more companies than those on their homepage.

      that’s my 2 cents.

      • James Wimberley

        Is your function simply cheerleader, or critic as well? This revolution, like the dotcom boom before it, is accompanied by grifters and impractical dreamers as well as solid innovators. You can lose credibility fast if you don’t have a b/s detector.

        • http://zacharyshahan.com/ Zachary Shahan

          Critic too, of things worth being critical of.

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