Published on April 8th, 2013 | by Important Media Cross-Post0
Bikes — Marketing Gold?
Remember the kerfuffle over the “Citi Bike,” or Citibank’s sponsorship of the New York City-wide bike share system? Ever wonder why this was an issue in the first place? After all, this was just about a corporate logo on bikes… right? Yes, it was… and as bicycling is becoming more and more…
As I’ve discussed elsewhere, one of the most underrated benefits of bicycles is that they are super cool.