Two years in a row, our CleanTechnica reader surveys indicated that most of our readers (or at least most survey respondents) didn’t want us to publish 10+ stories a day.
Unfortunately (but fortunately), there’s a ton of big cleantech news to cover every day. As such, we just haven’t been able to keep below 10 articles very often.
Since I’m feeling a bit guilty about that, I just want to ramble a little bit about why we’ve defied this reader preference. There are a few reasons.
- Cleantech is hot. As stated above, there are simply too many big stories that we feel we need to cover — that we think more people need to see and read. This really the main reason for our “overpublishing.”
- Everyone’s doing it. Well, not everyone, but look at the biggest news sites in the world, and the biggest sites in particular industries — they all publish a large number of articles every day. It’s how it’s done. If you want to be the go-to source for news in your industry, you’ve got to publish a lot.
- Just skip over it. If it’s really too much to read, you can always skip over it. Pretty easy to do.
There are plenty of subcategories below each of those, but I don’t think I need to overdo it — those are the key points.
Of course, as I’ve noted several times before, one of the hardest things about this job is that I can’t (or we can’t) get to all the big stories that I’d like us to cover or create. For now, the daily roundup posts I do are keeping me pacified enough, as well as this daily story dump for cleantech news hounds like me. And enough people are checking those out that I can tell that we do have a good number of readers who want as much as we can provide…. which would be point #4, I suppose (a pretty importent one).
If you voted against obsessive coverage in the past, I hope this presents our case fairly well and satisfies you. Feel free to chime in below.
I'm the director of CleanTechnica, the most popular clean energy website in the world, and Planetsave, a leading green and science news site. I've been covering green news of various sorts since 2008, and I've been especially focused on solar energy, electric vehicles, bicycling, and wind energy for the past few years. You can also find my work on Scientific American, Reuters, Think Progress, GE's ecomagination site, several sites in the Important Media network, & many other places. To connect on some of your favorite social networks, go to zacharyshahan.com or click on some of the links below.