Wait, is there really such thing as an “average” startup? Anyway… you may remember that we covered Re-Nuble a little over a month ago (super fun piece by Charis — worth checking out if you didn’t read it before). We’re also featuring the startup’s crowdfunding effort in our “Crowdfunding Spotlight” widget on the right. But figuring the company could use one more nudge, I thought I’d repost this interesting piece below on Re-Nuble from Jeff McIntire-Strasburg of sister site sustainablog. Check it out:
Re-Nuble: Integrating Business and Activism to Address Organic Waste (via sustainablog)
Those of us in the “saving the planet” business tend to get very focused when it comes to tactics. If we see the primary problems as political, for instance, then we view activism as the main tool for addressing it. If, however, we focus on technology and its impacts, we may scoff at the activist…
I'm the director of CleanTechnica, the most popular clean energy website in the world, and Planetsave, a leading green and science news site. I've been covering green news of various sorts since 2008, and I've been especially focused on solar energy, electric vehicles, bicycling, and wind energy for the past few years. You can also find my work on Scientific American, Reuters, Think Progress, GE's ecomagination site, several sites in the Important Media network, & many other places. To connect on your favorite social network, go to: zacharyshahan.com









