Published on November 30th, 2012 | by Zachary Shahan0
Fiat 500E Debuts, Toyota EVs, & More (LA Auto Show Inside Look)
Once again bringing overpowering sex appeal to the LA Auto Show as only Italians can, Fiat delivered some very steamy videos to promote their latest offerings. The 500c Cabriolet video was especially thrilling and tastefully done. The 500E video was charming, but between the woman being in the passenger seat, and the overdose of analogies to Viagra by the announcer, it could’ve been better. Yes, you want to make a sexy electric car. We get that. But Tesla and Fisker have already been doing so for years now.
On the other hand, the Fiat 500E is a sexy affordable electric car (granted, pricing hasn’t been announced yet). If you ask me, the 500E is cute, well dressed, and rides like a real champ, but I’d hardly call any Fiat 500 “sexy”. Even having had the most fun I’ve had on 4 wheels in the one I rented in England….
I managed to catch Toyota’s Environmental Communications Manager, Jana Hartline, while her Rav4 EV was out being tested, and we had a lovely chat about Toyota’s plans for the future. As the full range vehicle manufacturer with the highest fleet MPG, they know a thing or two about building efficient vehicles….
Today at the L.A. Auto Show, Smart had two new cars to show off- theirfully electric Smart ForTwo Electric Drive, and their electric Smart ForJeremy concept, which was launched last night at a fabulous party we weren’t invited to. But that’s ok, because these cars are still pretty cool.
The Fiat 500 has become the classic fashionista car overnight, popping up in every parking lot in the garment district here in LA. Their ad campaign for the Abarth proved sex does indeed sell. So what’s the smaller, more efficient, and thoroughly practical Smart supposed to do to compete? Smart has launched a concept car designed byJeremy Scott, an American fashion designer known for his outrageous, fun, colorful designs, targeted to appeal to a more fashion-forward, individualist customer than Fiat’s Gucci partnership….
I’m not sure what it takes to get a time slot in the jam-packed schedule at the LA Auto Show media days, but I think having something new to announce is pretty much a requirement. So it’s no surprise that Fisker chose to have a Q&A on Google Hangout livestreamed via YouTube instead of the usual fanfare. This actually makes more sense for a company still experiencing severe growing pains.
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