Scott Cooney (twitter: scottcooney) is an adjunct professor Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. As a serial eco-entrepreneur who has started, grown and sold multiple green businesses, Scott believes that capitalism, true capitalism, can be a powerful force for change, but that our current version of capitalism is severely hampered by perverse subsidies and negative externalities that make unsustainable products less expensive than healthier alternatives. Scott is a vegetarian, an avid cyclist, and an organic gardener. Find Scott on Google Plus