While global sales of the electric vehicles have been solid, US sales have been bumpy, but have also edged upward.
The Japanese carmaker sold 1,579 units of the zero-emission vehicle in October, a significant 76% increase from one year before in October, 2011.
In an effort to gain more branding awareness of the Leaf, Nissan recently started a global campaign to boost sales further:
“The Japanese automaker is looking to boost Leaf sales and, late last month, unveiled its first global ad campaign. Nissan pitched features such as being able to use the car as a back-up power supply for homes in addition to the no-pollution, no-gas angle.”
A University of Winnipeg graduate who received a three year B.A. with a combined major in Economics and Rhetoric, Writing & Communications. Currently attempting to be a freelance social media coordinator. My eventual goal is to be a clean tech policy analyst down the road while I sharpen my skills as a renewable energy writer. Currently working on a book on clean tech and how to relate it to a broader audience. You can follow me on Twitter @adamjohnstonwpg or at www.adammjohnston.wordpress.com