The multiple-award-winning electric car, the Fisker Karma sedan, made its official debut in the Middle East last Friday. The environmentally friendly luxury car was unveiled by the senior management of Al-Futtaim and Fisker Automotives at the Al Badia Golf Club in Dubai Festival City.
Billed as “the world’s first high performance electric luxury vehicle,” Al-Futtaim’s Trading Enterprises business group will be an exclusive partner of Fisker in the GCC and MENA regions.
It will be the exclusive distributer of Fisker automobiles throughout the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Egypt and the Levant. The first Fisker showroom in the region will be opening in Dubai Festival City’s automotive park by the end of this year.
The Fisker Karma is expected to retail in the UAE for around AED500,000-AED600,000.
“Fisker offers an environmental alternative to traditional luxury vehicles and we are well placed and proud to partner with Fisker and support their vision of delivering uncompromised, responsible luxury to this part of the world,” Colin Cordery, Managing Director, Trading Enterprises said.
“Al-Futtaim has built strength and credibility in delivering great customer experience and this latest partnership with Fisker automobiles further reiterates our position as the region’s number one dealer of the finest automotive brands.”
Henrik Fisker, Co-Founder and Executive Chairman at Fisker Automotive, said: “Today is a proud moment for the Fisker brand as it is the start of our journey in the Middle East. We could not have found a better business house than Al-Futtaim Group to partner us. Al-Futtaim is one of the strongest players in the automotive segment with proven capabilities in customer engagement, high standards of after-sales service, network of showrooms and parts distribution centers. We are honored to have a partner with such strong legacy.”
For the fate of the sons of men and the fate of beasts is the same; as one dies, so dies the other. They all have the same breath, and man has no advantage over the beasts; for all is vanity. - Ecclesiastes 3:19