Misinformation Has Big Psychological Advantages… Unfortunately

Print Friendly

 
It would be great if all we had to do as bloggers was write on what’s happening in the world of cleantech, the practical problems we face, and how to solve them. Unfortunately, we have to spend a lot of time trying to inform people on issues they’ve been misinformed about. There’s a lot of misinformation (intentional and not) out there. There’s big money on the energy technologies of the past, and transitioning to a clean energy economy threatens some very rich and powerful people.

On this topic of misinformation, Desmog Blog recently had a very interesting post on a new study on the psychology of misinformation. Here’s the full post:



Psychological Study Reveals Why Misinformation Is So Effective (via Desmogblog)

An intriguing new study released last week in Psychological Science in the Public Interest reveals why people are more apt to believe false information being fed to them by the media and politicians. According to the team of psychological scientists working on the study, led by Stephan Lewandowsky…



Zachary Shahan (2291 Posts)

I'm the director of CleanTechnica, the most popular clean energy website in the world, and Planetsave, a leading green and science news site. I've been covering green news of various sorts since 2008, and I've been especially focused on solar energy, electric vehicles, bicycling, and wind energy for the past few years. You can also find my work on Scientific American, Reuters, Think Progress, GE's ecomagination site, several sites in the Important Media network, & many other places. To connect on your favorite social network, go to: zacharyshahan.com


  • Pingback: September Pul-IM-zer Prize nominees!

  • Scott Cooney

    So interesting. Thanks for the great article. I wonder your opinion, though–it seems to me that people are starting to “get it” more and more, despite the piles of misinformation, and despite this psychological effect you mention. I feel it’s partially that people are “seeing” it more, with the drought, melting ice, Glacier National Park turning more and more into a place that will need a new name….what do you other people think? Are we still not getting through to people?

  • http://www.facebook.com/edward.kerr.33 Edward Kerr

    Interesting post Zach,
    When we are speaking of global warming it’s all to easy to understand why people choose to believe the copious amount of deliberate misinformation that assaults us all daily. When one believes that there isn’t a problem it relieves them of the responsibility to take action. That’s exactly why the vested interests that you allude to are so busy spewing out their pablum. It’s truly criminal, considering the consequences of inaction, for them to do what they do especially in light of the fact that they have the best accurate information that GW and CC are real. When confronted they will admit that GW is real but “just a technical problem” -we can just move our farms… In the mean time many folks just hum happily along because “everything is just fine, not to worry” due to the deliberate lies that they hear again and again from Faux News and other like minded venues of mass deception.

    • http://cleantechnica.com/ Zachary Shahan

      agreed, truly criminal and also truly sad how we prefer to avoid the truth when it is inconvenient.

  • logicek

    Excellent article, thanks for sharing. This study is so broadly applicable, I’m very glad to have read this.

    • http://cleantechnica.com/ Zachary Shahan

      Cool, agreed! :D

  • jburt56

    Unfortunately there is a huge fraction of the population that likes huge pickups with 10 foot tall tires.

    • Bob_Wallace

      Sure. But do you think they also enjoy paying huge gas bills?

      Fairly soon they will have the opportunity to buy a full size pickup or SUV PHEV and do most of their driving with cheap electricity.

    • http://cleantechnica.com/ Zachary Shahan

      yeah, i’ve got some in my family (extended family). they upgrade from giant trucks to super giant trucks.

      • jburt56

        • http://cleantechnica.com/ Zachary Shahan

          ha, they haven’t gone that far yet! :D