Comments on: Making Green More Macho

By: Zachary Shahan

Zachary Shahan — Fri, 24 Aug 2012 00:05:00 +0000

Learning to ‘dominate’ (i.e. tame) ourselves may be another good way of channeling this energy.

He who conquers himself is the mightiest warrior.

By: A Guide to the Best “Green” Cameras

A Guide to the Best “Green” Cameras — Wed, 22 Aug 2012 09:46:46 +0000

[…] Leave a Comment In today’s society, more people are choosing to focus on “green” products in an effort to help preserve our environment and natural resources. This mentality has even […]

By: Marketing Lesson: How to Get Your Customer to Think Green = Mean

Marketing Lesson: How to Get Your Customer to Think Green = Mean — Sun, 05 Aug 2012 17:01:11 +0000

[…] | Photos: Cleantechnica. Print PDF Share!EmailShareShare Filed Under: Activism, Auto industry, Boring Stuff, Energy, […]

By: Adam Johnston

Adam Johnston — Wed, 01 Aug 2012 21:52:00 +0000

Excellent article. As much as it may drive some people nuts, I think the themes pointed out in the article could get more males to support green ideas. That is what we should be aiming if we are going to make sustainable development more appealing to some. That and also targeting poorer people too is key in the long run.

By: _sd_

_sd_ — Wed, 01 Aug 2012 14:13:00 +0000

Great article. I think it really underscores the need to “know your audience” whenever communicating any message.

By: Captivation

Captivation — Wed, 01 Aug 2012 13:05:00 +0000

Seems to me that the masculine drive is to dominate. In olden days it was the guy with the axe trying to dominate the forest. Now its the guy with the computer trying to dominate the code, or the guy with the guitar trying to dominate the bassline. So we should take some comfort that the drive can be redirected into higher levels of abstraction. At the same time, there are limits to how far this thing can be channeled. In a world teetering from the effects of over domination, we might need to begin dismantling our masculine mythos.