Climate Change wizard of oz

Published on June 9th, 2012 | by Zachary Shahan

1

Cleantech & The Wizard of Oz

June 9th, 2012 by  

 
I was recently invited (twice) by the International Union for Conservation of Nature (IUCN) to enter an article in the 2012 IUCN-Thomson Reuters Environmental Media Award competition. The winner will go to South Korea to attend the 2012 IUCN World Conservation Congress (6-15 September), the world’s most important conservation event,… with all expenses covered! That would be awesome, of course. However, I’m not exactly expecting to win — it looks like I need to get at least a few thousand votes on my submission (“Cleantech & The Wizard of Oz”) on the IUCN Facebook page by next Friday in order to win (yes, a vote or more would be appreciated).

Anyway, while I could submit a previously written article to the competition, the opportunity got me thinking a bit, and I decided to write this piece for it instead:

Cleantech & The Wizard of Oz

wizard of oz
The lion’s courage, the tin man’s heart, and the scarecrow’s brain were critical to Dorothy and the gang reaching their goal in The Wizard of Oz. However, as you might remember, the lion’s courage, the tin man’s heart, and the scarecrow’s brain were supposedly nonexistent at the beginning of the story. It wasn’t until the end that it was acknowledged by these characters that they had these qualities and essential organs in them all along. Importantly, however, when needed throughout the course of the story, these characters’ hearts, brains, and courage were used to move the team forward.

Where’s the connection to cleantech? Well, it’s more than clear at this point that: 1) there is a massive effort by those in fossil fuel industries or strongly connected to them (i.e. certain political leaders) to undermine and stop (or slow) a cleantech revolution; 2) many still incorrectly think and claim that cleantech isn’t capable of solving the global warming, water, and numerous related crises we are facing; 3) the public and the ‘good’ political leaders we have are yet to show that they care enough about these crises to cut fossil fuel subsidies and push cleantech into the position it is set to take.

Cleantech is critical to solving our global warming crisis, our growing water crisis, and the many, many related wildlife and environment crises we are facing.

At this point, all we really need is the courage to stand up to the rich fossil fuel industries; the brains to realize that cleantech is the most crucial element in stopping global warming (that it really could power the world) and is also critical to addressing our growing water shortages; and the heart to care enough about humanity and the rest of nature to take action before it is too late.

The challenge is not small. But what good story is without a challenge?

The goal is attainable. And we actually do have all we need in order to reach our important destination. (Of course, Dorothy and her red shoes could also be of some help — I’ll let you decide what they represent.)

Image Credit: garlandcannon 
 
Get CleanTechnica’s 1st (completely free) electric car report → “Electric Cars: What Early Adopters & First Followers Want.”
 
Keep up to date with all the hottest cleantech news by subscribing to our (free) cleantech newsletter, or keep an eye on sector-specific news by getting our (also free) solar energy newsletter, electric vehicle newsletter, or wind energy newsletter.

 

Tags: , , , ,


About the Author

is tryin' to help society help itself (and other species) one letter at a time. He spends most of his time here on CleanTechnica as its director and chief editor. Otherwise, he's probably enthusiastically fulfilling his duties as the director/editor of EV Obsession, Gas2, Solar Love, Planetsave, or Bikocity; or as president of Important Media. Zach is recognized globally as a solar energy, electric car, energy storage, and wind energy expert. If you would like him to speak at a related conference or event, connect with him via social media: ZacharyShahan.com, .



Back to Top ↑
  • Advertisements

  • Top Posts & Pages

  • Cool Cleantech Events

    Low Voltage Electrification Event, April 25-27. Detroit, Michigan (US)
    Delve deep into the benefits and challenges associated with EV power supply.

    Offshore Wind Market Development USA, May 11-12, Boston, Massachusetts (US)
    Network and establish your business in one of North America’s largest energy industries.

    Energy Storage USA, June 15-16, San Diego, California (US)
    Only event in the United States focused exclusively on the commercialization of storage.

    More details are on: Cleantech Events.

  • Advertisement

  • CleanTechnica Electric Car Report

    Electric Cars Early Adopters First Followers
  • Tesla Model 3 Review by EVANNEX

    Tesla Model 3 Review from EVANNEX
  • Tesla Model 3 Exclusive Video

    Tesla Model 3 Video
  • Tesla Model 3 Exclusive Pictures

    Tesla Model 3 Video
  • Tesla Model X Review #1 (Video)

    Tesla Model X Review from new owners Zach Shahan
  • Tesla Model X Review #2 (Pictures)

    Tesla Model X Review from Kyle Field
  • Tesla Model S Long-Term Review

    Tesla Model S Long Term Review from Kyle Field
  • Nissan LEAF Long-Term Review

    Nissan LEAF Long Term Review from Cynthia Shahan
  • Interview with Michael Liebreich

    Interview with Michael Liebreich
  • Interview with Akon (Teslas & Solar)

    Interview with Akon Tesla Model S Tesla Model X Solar Power Africa
  • Interview with Dr Nawal Al-Hosany

    Interview with Dr Nawal Al-Hosany
  • Interview with Gro Brundtland

    Gro Brundtland
  • Interview with President of Iceland

    President of Iceland Ólafur Ragnar Grímsson
  • Interview with Nick Sampson

    Faraday Future VP Nick Sampson
  • Interview with Dipal Barua

    Dipal Barua 1st ZFEP WInner
  • Interview with Jonathon Porritt

    Jonathon Porritt
  • Interview with Clint Wilder

    Interview with Clint Wilder
  • Interviews with Solar Impulse Pilots

    Bertrand Piccard Andre Borschberg
  • Check out more CleanTechnica Videos.

  • Join The Solar Revolution!

    Edison-solar-energy solar-energy-spill-nice-day
  • Cost of Solar Panels

    cost-of-solar-down
  • Search the IM Network


Shares