Green Earth Technologies has started to promote its line of eco-friendly motor oils through the NASCAR circuit, and it has just stepped things up a notch through a new partnership with the paint company Sherwin Williams. The new effort dovetails with the Obama Administration’s national initiative for transitioning out of petroleum products and into biobased products like Green Earth’s, called the National Bioeconomy Blueprint.
Green Earth and NASCAR
Green Earth’s G-OIL™ and G-CLEAN™ products will become part of Sherwin Williams’s NASCAR Home Tracks program, which means wider distribution, and the company is anticipating a good response according to President and Chief Market Officer Jeffrey Loch:
“We came into NASCAR earlier this year to demonstrate that our American-made, environmentally friendly G-OIL meets the performance demands in NASCAR’s three major series…The Sherwin Williams Home Tracks program covers over 20,000 competitors across the country and we hope they will try G-OIL and our G-CLEAN products for their teams, shops and families.”
Sports and sustainability
Loch’s faith in the racing market’s receptiveness to green products is well placed, as the world of professional sports seems to be running ahead of the curve in terms of pop culture’s influence on household habits.
As covered numerous times in CleanTechnica (here, here and here…and here), racing and many other sports have been early adopters of recycling, solar power, wind power, rainwater harvesting and other green initiatives, and the impact is felt on participants and fans alike.
In many cases, sports venues use their green initiatives as a green branding and selling tool with high visibility placement.
NASCAR and EPA
Aside from Green Earth’s products, the National Bioeconomy Blueprint will manifest itself in many other ways through NASCAR in the coming years. Last week, NASCAR entered into an agreement with the U.S. EPA to “to raise awareness of
The new initiative will also help racetrack owners boost their bottom line, as it provides them with EPA’s technical assistance to reduce energy, waste management and other costs.
Image: Courtesy of Green Earth Technologies
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Tina Casey specializes in military and corporate sustainability, advanced technology, emerging materials, biofuels, and water and wastewater issues. Tina’s articles are reposted frequently on Reuters, Scientific American, and many other sites. You can also follow her on Twitter @TinaMCasey and Google+.