I’ve seen a lot of these polls regarding whether or not people will pay more for clean energy. I’ve never seen one that seemed to indicate they wouldn’t. In one of the latest, a national poll conducted by Yale and Harvard researchers, it was found that Americans, on average, “would be willing to pay $162 more per year for their electricity bills — an average increase of about 13 percent — as part of a policy requiring 80 percent of energy come from green sources by 2035.”
Of course, in some locations, solar power is already cost competitive. And, in many regions, wind energy is the cheapest thing around. So, the question is basically moot there.
But, for places where solar and wind energy are more expensive (without a price on carbon), it should be obvious now that Americans love clean energy and will even pay more for it (presumably, realizing on some level that will save them and their children money on healthcare costs and human suffering.
I'm the director of CleanTechnica, the most popular clean energy website in the world, and Planetsave, a leading green and science news site. I've been covering green news of various sorts since 2008, and I've been especially focused on solar energy, electric vehicles, bicycling, and wind energy for the past few years. You can also find my work on Scientific American, Reuters, Think Progress, GE's ecomagination site, several sites in the Important Media network, & many other places. To connect on some of your favorite social networks, go to zacharyshahan.com or click on some of the links below.