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Clean Power Pebbles raises $8 million on KickStarter crowdfunding site

Published on May 7th, 2012 | by David L Roberts

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Clean Energy Startups and Small Businesses Now Have Access to Capital Markets via the JOBS Act

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May 7th, 2012 by  

Pebbles raises $8 million on KickStarter crowdfunding site

Pebbles raises $8M on Kickstarter

When was the last time the U.S. House of Representatives voted in favor of clean energy? Or agreed with the Senate — and the President — on any legislation in recent memory? Well, the new “Jumpstart Our Business Startups” (JOBS) Act, was overwhelmingly and quickly passed by both houses and signed into law by President Obama April 5. The Securities and Exchange Commission (SEC) has 90 days to weigh in. But assuming the intent of Congress prevails, here’s what’s possible….

The new law has the potential to change the rules for raising capital for clean energy startups, entrepreneurs, and other small companies, defined by the law as “Emerging Growth Companies” (EGC’s). Once formalized with final SEC language — theoretically, by Jul 5 — small companies will have more relaxed timing and thresholds for advertising, accounting and SEC registration.

Who Can Benefit?

Any EGC with less than $10 million in assets, $1 billion in gross revenue, and fewer than 2000 investors can now seek access to capital markets, according to the new law, notwithstanding the SEC 90-day window for amendments. In addition, individual investors will have access to share in the growth of these emerging companies, previously unavailable and unknown to them. Here’s Part 4 of a well-written 4-part discussion of the JOBS Act, with parts 1-3 at the bottom of the post.

Major Benefits of the Law

Access to investors. The biggest advantage for ECGs is that they can now go directly to investors by utilizing the internet, paid advertising, and publicity. This also now permits management public appearances, seminars, and media interviews. Until now, small companies could not solicit investors publicly, and had to follow traditional channels of “friends and family,” angel and venture capital investors. Depending upon final SEC language, this can dramatically change the way EGC funding is delivered. More importantly, this has the potential to make more startups successful, with job creation right behind.

  • One Reno-based clean energy management startup, SunScience Corporation (SSC), wasted no time contacting potential investors. A press release was distributed to the personal business network of SSC management as well as regional media. This same press release can also be distributed nationally via paid publicity channels. To further protect and reassure investors, SSC promises to follow many of the SEC rules required of public companies, but which are not required under the JOBS Act. These include disclosure of audited accounting, qualifying accredited investors and form “D” filing with the SEC.  Here’s what a Reno business publication had to say about this story.

Crowdfunding. Under the JOBS Act, crowdfunding (CF) sites may now be used to attract investors. However, new rules for screening and financial reporting by companies and disseminating financials to investors will be more rigorous. These added steps to protect investors, some experts predict, may place an excessive burden on CF sites, keeping them out of the investment business, thus remaining in their current role.

  • Currently, companies listing on CF sites (IndieGoGo, MicroVentures, and SeedVo, for example) seek contributions, donations, or some form of barter. Since shares are not sold online, these CF sites are not regulated by the SEC. However, a milestone CF event just happened on Kickstarter, with Pebble watches, a startup that raised over $8 million for a watch that is iPhone compatible. This set all records for CF. What was Pebbles offering in this case? At minimum, for each $99 “donated,” the sender would receive said watch,… although none have yet been made.

Elements of the Law — Summarized

Who benefits? Bill H.R. 3606 defines a broad class of start-ups and small businesses as “Emerging Growth Companies” (EGCs). These entities benefit from the more relaxed regulations for a period of up to five years or until they reach $1 billion in gross revenue, whichever happens sooner.

How they benefit? H .R. 2940 allows the use of advertising and publicity by EGCs to access capital markets and solicit investors. This also includes public appearances by company executives and media interviews, all of which were previously denied small, non-public companies.

Use of “crowdfunding” (CF). H.R. 2930 enables EGCs to use the myriad of CF sites to solicit investors for amounts up to $1 million, without registration with the SEC. Or $2 million if the EGC supplies audited financial statements. A maximum investment of $10,000 or 10% of the investor’s income is allowed, which is part of a larger set of measures to protect investors in this new, lesser regulated capital market.

Offer ceiling. H.R. 1070 raises the offer threshold “pool” from $5 million to $50 million from all sources, making it easier for EGCs to go public and create jobs.

Maximum investors. H.R. 2167 raises the investor ceiling to 2000. This updates a 1964 rule stating that, once a company exceeds 499 investors and $10 million in assets, it must file with the SEC and go public.

So here we have two historic mileposts. New legislation to assist small businesses to gain access to investor markets with fewer, and deferred, SEC restrictions. And, two, a historic (recently, anyway), bipartisan effort to help small businesses – the recognized engines of job

Modular Energy Management System from SunScience

Modular Energy Management System from SunScience

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About the Author

is a marketing consultant to renewable energy startups.



  • RodH

    Nice job David; thanks for the info.

    • http://cleantechnica.com/ Zachary Shahan

      yes, this was actually off my radar, and seems like BIG news.

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