Charis wrote on a market research report the other day that essentially said that electric vehicles (EVs) and plug-in hybrids need an iCar to really get the public gung-ho about them. In other words, stop giving us the ‘green’ pitch that I (and probably you) love, but that most folks meet with relative indifference, and give us the “YOU NEED THIS OR YOU WILL BE SO UNCOOL” pitch.
While I’d like to think we can get everyone realizing the core importance of going green (i.e. if we don’t, we threaten the survival of our species… not to mention that of countless other species), and this is something I work on every day, I would venture to say that there is no single thing we need more than making green products or lifestyle options the coolest, baddest things on the planet, and making it just plain uncool to go another route. Part of that includes make simply awesome green products.
First of all, back on the car front, there’s hardly an automobile brand better than BMW to do this for EVs or plugin-hybrids, in my opinion at least. And, look, they even give it that funky ‘i’ prefix! Coincidence? Or was the market research report and recent news about us needing an iCar somewhat influenced by early whispers of the i8 and i3? I’m not sure,… but on to the news!
So, the BMW i8 was caught test driving in the snow recently (or it was staged to make it look like it was caught test-driving… you decide) and Chris DeMorro of sister site Gas2 chimes in on his thoughts on and desires for this “hella cool” car in this repost below (followed by a couple more brief statements by yours truly):
I’m pretty much in love with the Nissan Leaf, even though I’m not a car guy at all and don’t intend to buy a car anytime soon, if ever (I’ve been car-free for about 7 years now and love it). But I think this BMW i8 and related products may get more of the public behind this green car trend than the Leaf has… we’ll have to wait and see, and keep sharing videos of the badass car as they come out.
I'm the director of CleanTechnica, the most popular clean energy website in the world, and Planetsave, a leading green and science news site. I've been covering green news of various sorts since 2008, and I've been especially focused on solar energy, electric vehicles, bicycling, and wind energy for the past few years. You can also find my work on Scientific American, Reuters, Think Progress, GE's ecomagination site, several sites in the Important Media network, & many other places. To connect on your favorite social network, go to: zacharyshahan.com