Second of all, I think you are over your head in Apple adoration. I’m a certainly fan of Apple for some things, but certainly not for its environmental legacy so far. And the same goes for Steve Jobs. He was awesome in some arenas and some ways, but he really screwed up in others. Painting him as an angel is completely unrealistic. Sorry.

I’ve owned Apple computers every year since 1983 and have been indefatigably committed to following Apple’s every move and the concomitant press responses. What I’ve observed over the past 15 years of Apples innovations and rise to the top revenue producing company in the world is the emergence, especially in the media, of Apple Bashers.

You come across as just another Apple Basher to me. When one bashes Apple they’re also bashing Steve Jobs. No corporate CEO has cared more about the environment, labor laws, workers rights and human rights than Steve Jobs.

Those in the media, like you, who contend that Apple is “lagging behind the rest of the industry” when it comes to “greening up” come across as arrogant – so much so that it appears that you believe that somehow you own existence and therefore can present any aspect of it to your audience in any light that is in concert with your biases.

Director/editor or not, you’ve got a lot to learn about who you are and why you do what you do and why you believe you have some direct conduit to truth.

In the same Cleantechnica newsletter one can fine 2 articles referring to Apple’s efforts to build data centers that use renewable energy. One article headline: IT’S OFFICIAL: 100% RENEWABLE ENERGY FOR MASSIVE APPLE DATA CENTER [Maiden, North Carolina]

Then the title of this article, “CLEANEST” AND “DIRTIEST” INTERNET DATA CENTERS (YAHOO & GOOGLE ROCK! APPLE & FACEBOOK.. NOT SO MUCH) SOURCE: CLEAN TECHNICA (http://S.TT/12UBT)

Then later in the article:

“As indicated in the title, Apple and Facebook are particularly dirty-energy-dependent (AND NOT LOOKING TO CHANGE THAT AS FAR AS ANYONE CAN TELL).
Source: Clean Technica (http://s.tt/12ubt)”.

This “SNAFU”, or whatever it is, is nothing less than shameful. Who’s running the show at Cleantechnica? Anybody? If anyone is “running the show” at Cleantechnica I hope they are humble enough to be embarrassed because the apparency is that he or she has serious competency issues.

Cleantechnica should formally apologize to Apple for publishing contradictory stories regarding their commitment to 100%-renewable-energy-use.