New WindMade Label To Tell Us What & Who is Powered by Wind

A new label, “WindMade,” certifies corporations and products made entirely using wind energy. WindMade is a global initiative founded by WWF, UN Global Compact, Bloomberg, The LEGO Group, and, of course, the Global Wind Energy Council and wind energy giant Vestas Wind System.

The founders have not decided on the specific qualification criteria yet. The “standard for certification is currently being developed by a technical expert group,” WindMade reports [PDF].

“Governments are dragging their feet, but consumers want to see change now. The private sector needs to step up to provide the solutions we need to respond to the global energy and climate crises. With WindMade, we want to facilitate the change that the public demands,” said Steve Sawyer, Secretary General of the Global Wind Energy Council, and interim CEO of WindMade.

“We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally,” Ditlev Engel, Vestas chief executive, told Reuters.

The WindMade initiative will be presented in more detail at the World Economic Forum in Davos on February 28.

Photo Credit: marcusjroberts