Comments on: Is This the End of Greenwashing for Consumer Products? http://cleantechnica.com/2009/07/21/is-this-the-end-of-greenwashing-for-consumer-products/ Clean Tech News & Views: Solar Energy News. Wind Energy News. EV News. & More. Mon, 29 Dec 2014 15:50:00 +0000 hourly 1 http://wordpress.org/?v=4.0.1 By: Eric Heinzman http://cleantechnica.com/2009/07/21/is-this-the-end-of-greenwashing-for-consumer-products/#comment-6137 Wed, 22 Jul 2009 14:00:34 +0000 http://cleantechnica.com/?p=2857#comment-6137 Ambitious, yet completely necessary goals. That Wally World is taking steps – whatever their size – towards those goals, and using their gravity to drag along suppliers, stakeholders, competitors, etc. can only be seen as encouraging.

Regarding how to communicate a products “green” attributes across cultures and literacy levels – a universal graphical style needs to be developed that represents a product’s level of performance across said metrics – the equivalent of the “Nutrition Facts” found on all US food products. This will need to become an embedded part of product design and packaging. Small, yet information-dense. A true challenge for information designers!

]]> By: Eric Heinzman http://cleantechnica.com/2009/07/21/is-this-the-end-of-greenwashing-for-consumer-products/#comment-23587 Wed, 22 Jul 2009 14:00:00 +0000 http://cleantechnica.com/?p=2857#comment-23587 Ambitious, yet completely necessary goals. That Wally World is taking steps – whatever their size – towards those goals, and using their gravity to drag along suppliers, stakeholders, competitors, etc. can only be seen as encouraging.

Regarding how to communicate a products “green” attributes across cultures and literacy levels – a universal graphical style needs to be developed that represents a product’s level of performance across said metrics – the equivalent of the “Nutrition Facts” found on all US food products. This will need to become an embedded part of product design and packaging. Small, yet information-dense. A true challenge for information designers!

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