Last week, in an experiment some cast aside as a PR stunt, several drivers drove a Ford Focus Hybrid car 1,445 miles, approximately double how far Ford estimated it could go, on a single tank of gas using Eco-Driving techniques. The drivers were well versed in Eco-driving methodology, making the results of the test far less likely to occur in the general public. They averaged just above 20 miles per hour over their 4 day test, which is 3 days, 23 hours, and 58 minutes longer than the average American’s patience driving without speeding.
Eco-driving technology might help keep people from losing patience–and interest.
With Eco-Driving having been proven to consistently reduce fuel usage by drivers (reports of anywhere from 15-50% are fairly normal), this could be a key element to reducing our dependency on foreign oil. Will the U.S. ever go the route of Sweden and Germany and require Eco-Driving techniques be taught in Driver’s Ed?
Scott Cooney (M.S., M.B.A.) is the author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and will be writing a feature on how to make money teaching Eco-Driving on Triple Pundit this Friday.
Scott Cooney (twitter: scottcooney) is an adjunct professor Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. As a serial eco-entrepreneur who has started, grown and sold multiple green businesses, Scott believes that capitalism, true capitalism, can be a powerful force for change, but that our current version of capitalism is severely hampered by perverse subsidies and negative externalities that make unsustainable products less expensive than healthier alternatives. Scott is a vegetarian, an avid cyclist, and an organic gardener. Find Scott on Google Plus