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	<title>Comments on: IBM Unveils &quot;Smart Water&quot; Technology and Services</title>
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	<link>http://cleantechnica.com/2009/03/16/ibm-unveils-smart-water-technology-and-services/</link>
	<description>Clean Tech News &#38; Views: Solar Energy News. Wind Energy News. EV News. &#38; More.</description>
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		<title>By: NanoBrane Calls Foul on Dirty Membranes for Water Treatment : CleanTechnica</title>
		<link>http://cleantechnica.com/2009/03/16/ibm-unveils-smart-water-technology-and-services/#comment-5223</link>
		<dc:creator>NanoBrane Calls Foul on Dirty Membranes for Water Treatment : CleanTechnica</dc:creator>
		<pubDate>Sun, 30 Aug 2009 22:36:26 +0000</pubDate>
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		<description>[...] price spikes and shortages that bedeviled water suppliers during the recent commodities boom.  High-tech membranes are among the new technologies being offered by start-ups and industry giants such as IBM, [...]</description>
		<content:encoded><![CDATA[<p>[...] price spikes and shortages that bedeviled water suppliers during the recent commodities boom.  High-tech membranes are among the new technologies being offered by start-ups and industry giants such as IBM, [...]</p>
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		<title>By: sloane</title>
		<link>http://cleantechnica.com/2009/03/16/ibm-unveils-smart-water-technology-and-services/#comment-5222</link>
		<dc:creator>sloane</dc:creator>
		<pubDate>Mon, 23 Mar 2009 06:02:08 +0000</pubDate>
		<guid isPermaLink="false">http://cleantechnica.com/?p=2346#comment-5222</guid>
		<description>Interesting that IBM is playing a big part in this. A branding blog pointed out that it&#039;s actually not such an odd fit as it seems at first glance--more of a &quot;brand extension&quot; than a brand departure.



&quot;Basically, in trying to develop a more efficient computer chip, the company recognized that the same thinking that led to a more efficient computer chip could be used to regulate water usage more efficiently on a large scale.  This is a brand in touch with itself and in touch with its history.&quot;



Here&#039;s a link to the &lt;a href=&quot;http://blog.marketingdoctor.tv/2009/03/15/brand-winners-and-losers-ibm-and-aig.aspx&quot; rel=&quot;nofollow&quot;&gt;full post.&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Interesting that IBM is playing a big part in this. A branding blog pointed out that it&#8217;s actually not such an odd fit as it seems at first glance&#8211;more of a &#8220;brand extension&#8221; than a brand departure.</p>
<p>&#8220;Basically, in trying to develop a more efficient computer chip, the company recognized that the same thinking that led to a more efficient computer chip could be used to regulate water usage more efficiently on a large scale.  This is a brand in touch with itself and in touch with its history.&#8221;</p>
<p>Here&#8217;s a link to the <a href="http://blog.marketingdoctor.tv/2009/03/15/brand-winners-and-losers-ibm-and-aig.aspx" rel="nofollow">full post.</a></p>
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		<title>By: sloane</title>
		<link>http://cleantechnica.com/2009/03/16/ibm-unveils-smart-water-technology-and-services/#comment-22475</link>
		<dc:creator>sloane</dc:creator>
		<pubDate>Mon, 23 Mar 2009 06:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://cleantechnica.com/?p=2346#comment-22475</guid>
		<description>Interesting that IBM is playing a big part in this. A branding blog pointed out that it&#039;s actually not such an odd fit as it seems at first glance--more of a &quot;brand extension&quot; than a brand departure.



&quot;Basically, in trying to develop a more efficient computer chip, the company recognized that the same thinking that led to a more efficient computer chip could be used to regulate water usage more efficiently on a large scale.  This is a brand in touch with itself and in touch with its history.&quot;



Here&#039;s a link to the &lt;a href=&quot;http://blog.marketingdoctor.tv/2009/03/15/brand-winners-and-losers-ibm-and-aig.aspx&quot; rel=&quot;nofollow&quot;&gt;full post.&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Interesting that IBM is playing a big part in this. A branding blog pointed out that it&#8217;s actually not such an odd fit as it seems at first glance&#8211;more of a &#8220;brand extension&#8221; than a brand departure.</p>
<p>&#8220;Basically, in trying to develop a more efficient computer chip, the company recognized that the same thinking that led to a more efficient computer chip could be used to regulate water usage more efficiently on a large scale.  This is a brand in touch with itself and in touch with its history.&#8221;</p>
<p>Here&#8217;s a link to the <a href="http://blog.marketingdoctor.tv/2009/03/15/brand-winners-and-losers-ibm-and-aig.aspx" rel="nofollow">full post.</a></p>
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		<title>By: Ravi Soparkar</title>
		<link>http://cleantechnica.com/2009/03/16/ibm-unveils-smart-water-technology-and-services/#comment-5221</link>
		<dc:creator>Ravi Soparkar</dc:creator>
		<pubDate>Wed, 18 Mar 2009 11:58:56 +0000</pubDate>
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		<description>Great water purification technology. We look forward commercial scale application of this water purification technology to cater remote and rural population. Ravi Soparkar Pune, India. waterislife at aol dot in</description>
		<content:encoded><![CDATA[<p>Great water purification technology. We look forward commercial scale application of this water purification technology to cater remote and rural population. Ravi Soparkar Pune, India. waterislife at aol dot in</p>
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		<title>By: Ravi Soparkar</title>
		<link>http://cleantechnica.com/2009/03/16/ibm-unveils-smart-water-technology-and-services/#comment-22474</link>
		<dc:creator>Ravi Soparkar</dc:creator>
		<pubDate>Wed, 18 Mar 2009 11:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://cleantechnica.com/?p=2346#comment-22474</guid>
		<description>Great water purification technology. We look forward commercial scale application of this water purification technology to cater remote and rural population. Ravi Soparkar Pune, India. waterislife at aol dot in</description>
		<content:encoded><![CDATA[<p>Great water purification technology. We look forward commercial scale application of this water purification technology to cater remote and rural population. Ravi Soparkar Pune, India. waterislife at aol dot in</p>
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