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CO2 Emissions motorola-w233-renew

Published on January 7th, 2009 | by Andrew Williams

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Motorola Renew is World's First Carbon Neutral Mobile Phone



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Motorola has announced plans to launch the world’s first completely carbon neutral mobile phone, at CES 2009 in Las Vegas.

The shell of the W233 Renew is made entirely of recycled water bottles, and will be available via T-Mobile within the next three months. The struggling cell phone manufacturer has also teamed up with CarbonFund.org to offset the energy used in the manufacture, distribution and operation of each phone throughout its lifetime.

As part of the alliance, Motorola will invest in renewable energy sources and global reforestation projects. The company also plans to print all of the phone’s documents on post-consumer recycled paper using vegetable-based inks.

According to Jeremy Dale, corporate vice president, global marketing, Motorola Mobile Devices, “Today, natural resources, energy and time are more precious than ever before. From the product’s design, to the packaging to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment.”

There is no news yet on a price, but Motorola have announced that the phone will be “extremely affordable.”

Now, if they can make one model carbon neutral, how about rolling the approach out to the entire range…?

Image Credit – ModMyMoto.com

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About the Author

is a writer and freelance journalist specialising in sustainability and green issues. He lives in Cardiff, Wales.



  • http://www.toptechreviews.net Tech Reviews

    Did this ever come out ? I dont think I’ve heard of it recently.

  • http://www.toptechreviews.net Tech Reviews

    Did this ever come out ? I dont think I’ve heard of it recently.

  • http://oureconomy.org us economy

    This is pretty great news, i think the biggest problem we are going to have in the future will be waste, we only have so much land and a growing global population.

    Recycling is the future.

  • http://oureconomy.org us economy

    This is pretty great news, i think the biggest problem we are going to have in the future will be waste, we only have so much land and a growing global population.

    Recycling is the future.

  • http://www.atvchaos.com ATV

    lol @bill

    he raises a good point though there is no way the phone is really carbon neutral but i guess it doesn’t hurt for them to try..

    on the other hand though it sounds like they are more interested in the marketing aspects of this strategy.

  • http://www.atvchaos.com ATV

    lol @bill

    he raises a good point though there is no way the phone is really carbon neutral but i guess it doesn’t hurt for them to try..

    on the other hand though it sounds like they are more interested in the marketing aspects of this strategy.

  • Bill

    Really? Made ENTIRELY of recycled water bottles? Even the PCBs, LCD screens, and radio components? That’s a pretty huge leap in manufacturing processes, not to mention physics. Incredible.

  • Bill

    Really? Made ENTIRELY of recycled water bottles? Even the PCBs, LCD screens, and radio components? That’s a pretty huge leap in manufacturing processes, not to mention physics. Incredible.

  • Andrew

    @Dan

    You seem to think you know an awful lot about recycling in the development of electrical devices, so what should they do?

  • Andrew

    @Dan

    You seem to think you know an awful lot about recycling in the development of electrical devices, so what should they do?

  • Dan

    Really? Seriously? You guys are buying into this stuff? Motorola is going to pay some other company to do good things to “offset” it’s carbon foot print. Can I pay some guy to sit in jail for me so I can rob a bank? I mean it’s the same logic. They haven’t achieved anything…….

  • Dan

    Really? Seriously? You guys are buying into this stuff? Motorola is going to pay some other company to do good things to “offset” it’s carbon foot print. Can I pay some guy to sit in jail for me so I can rob a bank? I mean it’s the same logic. They haven’t achieved anything…….

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